Gezuda started in 2021 in Manchester as a small studio offering coaching for people who had to speak on camera but had never been trained to do it. The first sessions were held with local business owners preparing for regional radio interviews. Five years on, the school has worked with 425 clients across 799 completed jobs, and 136 of those clients came back for a second round of coaching once a new speaking opportunity came up.
The idea behind the school was simple: broadcast speaking is a different skill from speaking in a meeting room or on a stage. A camera picks up hesitation, filler words and stiff posture in ways a live audience often misses. Gezuda was built to close that specific gap, working with people who need to sound clear and composed the moment a red recording light turns on.
The mission is straightforward: prepare people to speak in front of a camera or microphone without losing their own voice in the process. Gezuda does not aim to turn clients into broadcasters with a fixed style. Instead, the work focuses on removing the habits that make people sound rehearsed, nervous or flat on air, while keeping their natural way of expressing an idea.
Looking ahead, the school intends to keep its coaching local and small-scale rather than scale into a franchise model. The team of 17 people currently covers 3 areas around Manchester, and the plan is to deepen that coverage rather than spread thin across the country.
Sessions include recorded playback so clients hear exactly how they sound, rather than relying on general comments about performance.
Every course follows a set order: breathing and pace, message structure, camera presence, then a mock interview under time pressure.
The school does not guarantee media appearances or outcomes. It teaches the mechanics of clear, controlled speech for broadcast settings.
Across 14 services, the coaching ranges from single two-hour sessions before a specific interview to longer six-week programmes for people preparing for a recurring media role, such as a regular column or a panel slot. Typical response time to a new enquiry is 1 hour during business hours, which matters when someone has a recording booked in a few days and needs a fast first session.
The training draws on techniques used in broadcast journalism and public speaking coaching more broadly: vocal pacing, message trimming for time limits, and handling unscripted follow-up questions without freezing.
Works with clients on structuring a message so it fits a 90-second broadcast slot without losing the main point.
Runs the camera-presence sessions, focusing on posture, eye contact with the lens and steady pacing under studio lights.
No. Most clients are business owners, spokespeople or specialists who occasionally need to speak on camera, not full-time broadcasters.
The school was founded in 2021 and has been running continuously in Manchester since then, currently with a team of 17 coaches and staff.
Both. Some of the 14 services are one-off sessions before a specific appearance, others are structured multi-week courses.
Coaching currently covers 3 areas in and around Manchester. Full details of formats and services are listed on the services page.
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